• Will Miscrosoft Be Able to Revive its Windows Phones?

    Will Miscrosoft Be Able to Revive its Windows Phones?

    Where app development is concerned, Microsoft Windows phones have always been sluggish, a problem that has frustrated many users. Access to Microsoft Windows on the go is a serious benefit for some, but availability of apps still tends to be the largest determiner. Since the purchase of Nokia, for just over 7 billion, and after its inaugural release, which generated enough buzz to give the company a brief spark, sales have fluctuated, and the 10.5 million phones sold in the final 2015 quarter proves it hasn’t been able to reduce the performance gap between itself and Samsung (81.3 million) and Apple (74.8 million).

    Microsoft Failed at Converting Windows Users

    A major downside for the windows 8 phones was the missing Adobe Flash Player compatibility, which made video streaming difficult. Although Windows 10 phones have received important upgrades, like the Lumina 950 XL’s Snapdraon 810 processor, it doesn’t seem to be winning over any converts. Apple pioneered the proprietary-based pairing of iOS computers and devices in 2002 and garnered phenomenal success. Microsoft, was able to implement the trend but failed in mimicking Apple’s sales. It could be that Microsoft leaned too heavily on the hopes that PC users would opt for a mobile device that mirror their Windows 8 and 10 computers. Developers were right to target Microsoft lovers who preferred a Windows interface, but did little to appeal to the vast majority of consumers.

    Marketing Gone Wrong

    Since consumers want to know about features and apps, marketing plays a huge role in their decision-making process. With billions spent in ads and commercials, marketing is one thing Samsung got right. According to Bloomberg, marketing is the single most important investment that has kept the Galaxy on top. And let’s face it, Microsoft has had some problems with its earlier smartphones. The late model Lumina and HTC phones fell short of customer expectations, but perhaps marketing has been the company’s greatest deficiency. Recent Windows phones have features similar to Google and Android, like voice control and customization, but most adds failed to explain many of those perks. Even though the Nokia are devices fine to use completely unhinged from home PCs, Microsoft didn’t market them as stand-alone products.

    New Windows Phones Fall Short
    Microsoft has seen noticeable sales increases abroad, but has experienced a massive decline in the United States, earning just over 50-percent of its sales from the first two quarters of 2015. Apparently, the company has not gained the momentum it needs to catch Samsung and Apple. As a result, it has struggled to clinch significant market share, currently listed at less than 1-percent, and so far, it has been unsuccessful in satisfying the anticipation of the initial 2011 release of its Nokia Lumina 710 and 800 phones. The new Lumina 950, Microsoft’s most recent Windows 10 Smartphone, retains its classic box-style appearance but has received some enhancements to its video performance, stepping its resolution up to Ultra HD. If it can’t redeem itself from its string of mishaps, it won’t be for lack of effort. However, Microsoft needs to dazzle consumers, and the 950 may not provide the boost Microsoft desperately needs.